OUR STORY
In the vibrant streets of East London, Susannah and Katie's paths intertwined on a salon floor, sparking a friendship fuelled by humour, a zest for life, passion for hair and shared ambitions.
Susannah's expertise, honed through years of cutting hair at the Aveda flagship salon in Covent Garden, combined with Katie's artistic background from art college and fashion shoots, forged an ideal blend of creativity and sustainability.
As their bond grew through countless evenings filled with laughter, wine, and dreams, a shared vision emerged: to create an unpretentious sanctuary for creativity.
This vision came to life as ‘Butchers’ a name inspired by the first space they discovered, an old butcher's shop, chosen for its unforgettable and bold character.
An ironic phrase for bad hairdressing which couldn’t leave their heads.
From the outset, Susannah and Katie were propelled by a youthful drive and an honest, albeit naïve, belief in their dream. Launching Butchers was a leap of faith, accompanied by the stark realisation of the hard work and dedication it would require. However, their journey was soon joined by a team of passionate individuals who shared their commitment to making this vision a reality.
Butchers was founded on the principles of sustainability, ethical practices, and inclusivity, aiming to create a special, low-toxic, and thoughtfully designed space. Every decision, from the construction materials to the day-to-day operations, was made with a deep commitment to ethical principles, sustainability, and community support. The salon was built using reclaimed wood and recycled materials, emphasizing the importance of supporting local businesses and fostering a community-oriented environment.
In line with their mission to create a safe, creative, and inclusive space, Susannah and Katie chose to partner with Aveda, a brand synonymous with cruelty free, plant derived products and a pioneer in sustainability and ethical values. This partnership was a natural fit, reflecting Butchers' commitment to offering services and products that enhancing beauty responsibly, without compromising the well-being of the planet or its inhabitants.
Today, Butchers stands as a testament to what can be achieved when passion meets purpose. It has evolved into a sustainable hair salon group that continually seeks to uplift its core values and champion a style that is both ethical and impactful. Susannah and Katie have cultivated an environment where everyone is welcomed to feel pampered and inspired, proving that luxury and sustainability can coexist harmoniously.
Gratitude abounds for the talented, like-minded team and the supportive guests who have embraced Butchers' journey. Dedicated to learning, growing, and spreading love through conscious living and exceptional service, Susannah and Katie are committed to making a difference—one hair service, one conversation at a time.
Butchers is more than just a salon; it's a movement towards a more sustainable, ethical, and creatively inspiring world.
Stay tuned to see how our story unfolds.
Love
Susannah & Katie xxx
