Meet Your Hair Experts


Hoxton Creative Director Colourist

Dominic started his career after moving to London in 1998. After a brief stint studying Chemistry at University, he found his real home in the salon and soon caught the colour bug!

He spent the last 17 years working for Aveda. Originally at the Aveda Institute in London, mentored by Ian Michael Black, Aveda’s Global Colour Director. Colouring both in the salon and educating in the UK and Europe, led him to the position of Artistic Director for Aveda Berlin. Fusing strong fundamentals with creative visions, Dominic is your go-to colour guru. He believes in creating bespoke colour services for every individual.

Heavily inspired by his life in Berlin and London, he sources inspiration from music, fashion, youth culture and the street. Colouring also for editorial shoots and shows, one of his highlights is being featured in Vogue China.

‘I like to think of the final image….and then the components that combine to create that!’

Dominic - Butchers

Meet The Team